AliHassoun
Recognition
2× FACT Wellness Award Winner
Future of Social Wellness
- 7+ Years in Wellness
- 2× FACT Wellness Award Winner
- 01 Middle East’s First Social Wellness Club
- 02 PEAQ Locations
- ∞ Ideas Still to Build
Built Through Experience
Ali Hassoun is an entrepreneur, investor, and speaker with over seven years of experience shaping the wellness industry. As the founder of PEAQ, the Middle East’s first social wellness club, he transformed a bold idea into an award winning concept that brings movement, recovery, and community together under one roof.
His approach combines vision with hands on operational experience, from building brands and creating communities to navigating challenges and turning ambitious ideas into businesses with lasting relevance. Through speaking, consulting, and selected partnerships, Ali shares the practical thinking behind his journey, helping founders and teams build with greater clarity, purpose, and impact.
PEAQ
Founded by Ali Hassoun, PEAQ introduced the Middle East’s first social wellness club, bringing movement, recovery, and community together in one award winning concept. With a second location opening at One Za’abeel, PEAQ is entering a new era of growth, expanding its vision for how Dubai connects through wellness.
See what’s missing Build what’s next Set a new standard
Innovation begins with recognising what is missing and having the courage to build it. I don’t believe in following categories. I believe in creating new ones. I don’t believe in following categories. I believe in creating new ones.
